The search engine optimization is a very complex process that must be constantly had to follow the current trends in SEO, you must follow Google’s guidelines, which many companies cannot keep track every day.
That’s why in this article, I’ve collected 9 important SEO tips you need in 2021 to increase traffic to your website.
1. Use long-tail keywords
Search engine optimization is based on keywords, which is why finding and optimizing them is critical if you want to increase your website traffic from organic results.
Keywords can basically be divided into 3 major groups:
- Head keywords (1-2 words)
- Medium-tail keywords (2-3 words)
- Long-tail Keywords (3+ words)
The figure shows that the keywords, i.e. “head”, have the most competition (Difficulty), so these words are the hardest to reach for a good position, but here is the highest search volume.
First, it’s a good idea to look at medium and long-tail keywords that have good search volume and prioritize them.
If you focus on long-tail keywords and optimize your content for them, you can easily get on the first page of Google, which equates to an increase in website traffic.
Although there are very few monthly searches for these words, if there are many of these long-tailed keywords are used in your article, you can grab a good amount of traffic. This is because a lot of “low hanging” keywords will bring more visitors to the page than a good ranking for a head keyword.
There are several free tools available for keyword research:
2. Listen to the search intent
It doesn’t matter what users search for and what results they expect.
Google knows exactly what list of results people want to see for a given keyword
Pictures? Articles? Product or category pages? Therefore, the first step is to understand the search intent of users.
If you’re not sure what content you need to produce for that particular keyword, type it into a search engine and look for the top 10 results.
Are there a large number of blog articles? Then you need to write an article about it too!
Do product pages appear? Then you also need to improve the page of your product with unique text!
3. Answer users’ problems
If you sell services on your website or possibly run a webshop, you may also want to pay attention to frequently asked questions from customers / buyers.
It is important that before making a purchase, users always want to find out about a particular topic, take this opportunity and answer their questions.
Are you often asked the same question? The solution is to write a detailed blog article on your page so that if someone searches for the problem, your article will appear to them right away.
This creates a win-win situation.
The buyer wins, as he immediately received the answer to the question and will most likely order from you as well. You also win, as you can produce new content for your site, which in turn will bring you organic traffic from the search engine.
If you don’t have a huge following base yet and don’t know what concerns / problems your prospective customers are having, you can also search FAQs or Facebook groups.
4. Avoid duplicate content
Duplicate content usually occurs in web stores. The reason is often hidden in inappropriate product descriptions and filters on different category pages.
Thousands of webshops make the same mistake of inserting a pair of serial product descriptions provided by the manufacturer under each of their products.
Google crawlers can easily be confused with it because they can’t decide which of the many identical content is original. In essence, your different sub-pages compete against each other, instead of concentrating the SEO power of your pages in one place.
Category page filters
Category pages display all items in a given product category / family, which can usually be sorted by the user using different filters (price, popularity, color, etc.). When the buyer uses a filter, apparently nothing else happens, just the order of the products is reversed. However, be aware that this will also create a new URL that Google will index in its order and manner.
Multiple URLs with exactly the same content will be considered duplicate, which Google does not like.
To avoid this, you need to provide a canonical label, which you can read more about here.
5. Write content for users
Many people make the mistake of placing keywords directly many times on an article. Based on the experience of 8-10 years ago, they think that they can still “manipulate” the search engine today. In reality, however, this leads to over-optimization. And Google can easily spot such a “mistake.”
Strive to make the content unique, with a minimum of 1000 words. Walk around the topic as the search engine wants to show users pages where they get the answers to all their questions.
If all your articles are quality and you keep publishing fresh content, it will be much easier for you to increase traffic to your website.
6. Use “noindex” for weak content
Google judges the content of each webpage based on the quality of the indexed subpages.
Make sure that only pages with unique and elaborate text are indexed. You must set all other pages to noindex.
Poor quality pages can be, for example, “thank you pages”, cart page, subscription page, and so on.
The easiest way to set up a noindex tag is with the Yoast SEO plugin. You can find the setting under the advanced tab when editing the entry.
7. Pay attention to Mobile-First indexing
Today, more than half of searches come from mobile, which is why Google has put users searching on the phone first. In practice, this means that Google first crawls the mobile version of websites. You only turn to the desktop version if you don’t have a mobile.
Use a mobile-friendly (or responsive) template on your page, and then your website will appear on all devices in the right size and resolution.
Also pay attention to the font sizes, buttons, and menu.
Make sure the mobile content matches the content on your desktop.
Fortunately, a significant portion of WordPress templates are now responsive. If your site isn’t yet mobile-friendly, you might want to switch to it too, because Google now prefers these websites.
8. Use Meta description & Title tag
The title tag is one of the most important SEO factors. It is important to know that 80% of users read only the titles of the pages and decide based on them.
The title can be up to 65 characters long, so you might want to take advantage of this. However, if it is too long, Google will automatically cut the end.
Make sure your main keyword is always in the title, and avoid blank words. If you do not exceed 65 characters, you may also want to enter the brand name at the end of the title, for example, separated by a hyphen.
Although the meta description is not a ranking factor, so you will not feel its direct effect, it has a very important indirect effect. This is because after reading the title, users often look down at the meta description, which if you specify to encourage users to clickbait, you just have a case to win again.
9. Continuous optimization
Search engine optimization is an endless process, it will never really be done, it is always like polishing your website.
One inevitably important thing to finish: connecting the Google Search Console and Google Analytics is essential. These tools provide relevant information that you can use to find out exactly what errors are on your website and what keywords are appearing in the results list.
It’s important to submit a Sitemap for your page to the Search Console because it will help search crawlers understand the content and structure of your page accurately.
The main purpose of SEO is to provide your users with the best browsing experience and information on your website. To achieve this, these are 9 SEO tips you should consider following:
- Use long-tail keywords
- Listen to the search intent
- Answer users’ problems
- Avoid duplicate content
- Write content for users
- Use “noindex” for weak content
- Pay attention to Mobile-First indexing
- Use Meta description & Title tag
- Continuous optimization
Which is your favorite SEO tip? Write down in the comment box below!