In this write-up, we will be discussing about how to do SEO for Fashion Jewelry Selling Website.
Fashion jewelry is one of the most popular products to sell online because millions of people are looking for such products. You get buyers that buy in single pieces and if you are good with your marketing approach, you may find wholesale distributors that buy in bulk. And these people can be easily covered with an effective SEO strategy.
The biggest benefit of selling fashion jewelry online is, you get buyers that convert into your repetitive customers. As it is well said in the marketing world, you must focus more on your repetitive customers because those are the people who reduce your marketing expenses without reducing your profits.
So the question is – how to do SEO for fashion jewelry selling website and how to target people that become repetitive customers? Here is the solution:
Keyword Research is the most important part of any SEO campaign, but it becomes more important when you promote an ecommerce website. This is because you do not have a limited number of keywords in your ecommerce store. You have to choose separate keywords for your category pages, and you have to choose separate keywords for each product page.
I use a couple of tools to find most suited keywords for category pages and product pages. I generally targeted short and precise keywords with thousands of monthly searches on category pages. These keywords can be the exact ones matching with your categories. For instance, if you deal in artificial wedding rings, one keyword can be “costume wedding rings’. Similarly, you may target keywords like ‘fashion jewelry online’, ‘costume jewelry online’ or ‘imitation jewelry online’. To attract wholesale buyers, you may use the word ‘wholesale’ with your keywords like ‘wholesale costume jewelry’ or ‘wedding rings wholesale’. This way, you will be able to target both retail and wholesale buyers.
Google Keyword Planner:
Google Keyword Planner is a great place to find such keywords. Here, you may get great data about the keywords you want. You may get idea about monthly searches and competition. You may go for some highly competitive keywords here because you will be doing entire link building around these keywords only.
When it comes to find keywords for your products, I suggest finding long tail keywords that are at least 4-5 words long.
Google Related Searches:
Go to Google and search for the competitive keywords you have previously selected. Now go to bottom of the page, where you will find a section called “searches related to [your keyword]”. This is the place where you will find the most relevant long tail keywords for your primary keyword.
Repeat this process for each keyword you have selected for your main categories.
Google Auto Suggest:
Google Auto Suggest is also an excellent technique to find long tail keywords related to your niche. It works in a simple way – start typing your primary keyword and Google will give you a few suggestions related to that search query. Collect those that suit you the most.
UberSuggest Keyword Tool:
UberSuggest is another powerful tool to find long tail keyword and it’s my personal favorite that I use quite often. Simply go to the website and type your primary keyword that you have used for the category. UberSuggest will give you a whole long list of keywords highly relevant to your search term.
When it comes to ecommerce, don’t overlook the big daddy. Being the largest ecommerce portal out there, Amazon has been used beautifully by its competitors. And it could be a great place for you to find your keywords. Just type your primary keyword in the search field and get the list of products. Among these products, you may easily find handful of long term keywords you may use.
Targeting the Keywords:
When you have bunch of keywords in your hand, how to do SEO for fashion jewelry selling website?
Now when you have hundreds or thousands of keywords in your arsenal, you should think about how to target them. Forget about making links for each of your keywords manually, unless you have a large team of SEO experts working dedicated for you.
Before you start targeting your keywords, divide your keywords in three segments – Tier-1, Tier-2 and Tier-3.
Tier-1 keywords are to be used in your static pages (home page, about us etc), and your category pages. You may use as many as 3 keywords on each page.
Tier-2 keywords are to be used with your products. You may use these keywords in URL, Meta Details and product descriptions. I suggest using a maximum of 2 keywords per product, because generally your product pages have very little content.
The keywords listed under Tier-3 are those keywords which we’ll use in content marketing, be it your website blogs, guest blogs or articles. These are also long-tail keywords with limited searches.
At Expetens, what we do is a unique approach. We use three competitive keywords on each category page, using the keywords in page Meta title, URL, description and content. Each keyword is used 3-4 times in the content to give proper weight.
NOTE: Make sure you do not repeat the keywords across different pages. Google wants only one page to be targeted for each keyword, so make sure you have at least twice the keywords than you actual number of pages on your website.
For long tail keywords (Tier-2 Keywords), use your product pages. Here is the trick. Most of the wholesale costume jewelry manufacturers do not assign proper names to their products or pages, and in fact leave the product pages un-optimized. This is the place you may play around.
If you think your product name is popular enough to get a few searches every month, you may use it in your page URL and Meta title. Else, use your long-tail keyword as a URL and Meta name of your product. Remember one thing – people will only see your product if you rank well. So keeping those fancy names are of no use if you are not easily searchable.
What I do – I use a keyword in the URL of the product and give the same title to the product, providing other details of the product in product specifications and descriptions.
Promoting your Fashion Jewelry Website:
So now you might be wondering how to do SEO for fashion jewelry selling website? Thankfully, we have innumerable places to promote such website. Apart from doing SEO for Ecommerce Websites, you may focus on social media marketing and direct outreach to increase your followers and customers.
Unleashing the Website Content:
First of all, focus on optimizing your website content. Start with your website’s static pages (home page, about us page etc). Use your primary keywords on these pages.
Then start working on your category pages. Write your content wisely, making use of your focus keywords properly. Your static pages and category pages must have good amount of content (I personally write at least 1500-2000 words per page) containing each keyword at least 3-4 times. Don’t forget to use your keywords in your page Meta, URL, description, header tags and even images.
Then we have the product pages which are most difficult to optimize. This is because it’s hard to write long content for thousands of product. But wait, it’s good not to take a medicine instead of taking a wrong one.
Many people make the mistake of creating templates of content, using it on every page. This is a strict no-no. You should always focus on writing unique content on each product page, containing your long tail keyword.
Note: I suggest targeting no more than 2 keywords on each product page (if the keywords are generic and not relevant to your product).
Try to write at least 300-400 words long description for each product. If you are unable to write so much content, hire a company that provides SEO Services for Ecommerce Websites. But in either way, avoid using same content on all pages and avoid leaving your pages without content.
Search Engine Optimization:
If you have already done the things listed above, doing SEO for your fashion jewelry website becomes very handy. Now you have to plan your strategies out for all three types of keywords. So if you want to know how to do SEO for fashion jewelry selling website, here is the trick.
For primary keywords used in static pages and category pages, build direct links. There are people who say that simple link building is no more effective, but I have been doing SEO since last 10 years and I still see great results though simple link building like social bookmarking, blog commenting links and content marketing.
Remember one thing – finding a valuable link from a PR-9 website or an authority website is quite easy for Neil Patel and Brian Dean. For you, it is the most difficult task. You will keep sending them a request and won’t get a reply, ever. So don’t waste your time on that. Focus on some easy-to-get links until you reach the level of these SEO masters.
Next we have those Tier-2 keywords that we are going to target on products. If you have your products properly optimized on your website, like your products have specific names and properties, that’s good. If not, you may always use your Tier-2 keywords with your products.
For instance, I am working for ZedeJewelry, a website that sells fashion jewelry and jewelry material for wholesale. The products on this website do not have specific names and those products are listed as 001_Costume or 001_Beads. That’s a wrong practice. But here you have the trick to use your Tier-2 keywords.
Assign a keyword to each product you have (I have around 250 products to optimize, so around 250 Tier-2 keywords). Change the URL of each product and keep the URL exactly same as the keyword you want to target for that page. Now, also use the same keyword in Meta title and description of that product, as well as in the product description.
This may seem quite confusing since you do not want to change the name of your product. But remember, you will be able to sell your product only if you can get it rank high in search engines. So everything is perfectly fine as long as you are getting good results through it. And I am getting good results through this technique.
Once you have updated all the products on your website, fetch the new URLs in Google Webmaster. If the URLs are long enough (4-5 words), check ranking after five or ten minutes. You will see your keywords ranking on at least second or third page of SERP. Half the battle won.
And then we have our Tier-3 keywords. I keep these keywords reserved for blogging and content publishing. These are the keywords with least search and are with longest tail (at least 5 words long). Due to being of significant length, these keywords seem more like a title around which you may frame a blog title and entire blog.
Use these keywords in your articles and blog. Now here is a great trick. Use that long tail keyword as a title and in your blog post, and use your primary keyword (Tier-1 keywords) for interlinking in your blog posts. Write 1500-2000 words blog posts containing a couple of your Tier-3 keywords, publish them on your website blog and fetch them with Google.
Since these keywords are long enough and have low competition, they will start ranking on first page very quickly. But more benefit you will get is with your primary keywords or Tier-1 keywords, since you will get more impressions and clicks for those keywords interlinked in your content. That’s a strong ranking factor for Google.
I follow a simple link building practice on the websites I optimize. Twice a week, I write a blog post on the website containing the Tier-3 keywords. But before starting the link building process, I optimize the Tier-1 and Tier-2 keywords properly on the website’s static, category and products pages.
I always follow 80:20-formula for link building, which contains 80 percent focus on content and 20 percent focus on promoting the content. You do not need any other link building strategy to get great results.
Once you publish your blog post on your website, immediately fetch it with Google through your Google Webmaster. This ensures your blog post is indexed by search engines. After that, I submit the blog post to 10 social bookmarking websites with high PR and traffic. It includes websites like StumbleUpon, Digg, Diigo, URL.org, Tumblr etc. I also share the blog post on social media channels.
After 3 days of publishing the blog post, I do submit a summary of the post on LinkedIn Pulse, containing a Read More link to the original post. Since I have more than 7,000 connections on LinkedIn, finding some good readers is quite easy for me.
Note: I do not submit the summary of the post on the same day, because I want my website blog indexed first on search engines. Since LinkedIn is a more powerful media than your blog, if you submit your post right away, chances are high your LinkedIn post will get indexed first and your website blog would be considered as duplicate.
After 5 days of submitting the blog post, I create a PDF document of the blog post and share it on some leading PDF sharing website. This is another great way to broadcast your content.
However, you need to keep your social users engaged on your blog post. So as soon as you publish your blog post, share the link on your social account. And then repeat the process on next day, after 7 days and after 30 days.
Other than content marketing, keep your social media accounts updated by publishing posts and pictures of the products you sale. Write engaging titles and descriptions, and make sure your posts are reaching to right people. If you do not have ample amount of followers on your social pages, publish on relevant groups to target more people.
Apply this strategy for 2 months and you will surely get great results as I got for ZedeJewelry.com. If you want to see same results for your Ecommerce website, Contact Me. If you like this post, do share your thoughts and experience on the comment box below.