For online merchants, it’s common to see hundreds or even thousands of products listed on an e-commerce site, and start getting search engine traffic. It turned out to be far from reality without proper ecommerce website SEO.
The sad fact is that ecommerce website SEO is more difficult than a blog or a mere 5 page company website. Because many product pages are constantly moving between websites, there are many issues that make SEO for e-commerce website very difficult.
Today we will discuss seven common SEO errors in online stores and e-commerce sites.
Lack of product description
In my experience, this error is usually with online gift stores (in a broad sense) and online clothing stores. Unfortunately, because there is no textual description of the product, even for less frequent queries, the likelihood that the page will be included in the top 10 search engine results actually ends. Therefore, take the opportunity to add a description to the product and avoid killing the page.
For example, these boots. Of course the picture speaks a thousand words, but the search engines cannot see the image. Therefore, it is important to add product description.
By measuring the number of words on an empty product page, you can measure the amount of unique content you need. Calculates the navigation, sidebar, footer, and all words used in the text displayed on the blank product page. Make sure your unique text exceeds the “default” word count and is added to your unique content.
Obviously, the more unique content you write for product descriptions is always better for your Ecommerce Website SEO job. However, please note the following:
- Be sure to write only good descriptions that help customers make purchasing decisions.
- Do not copy content from other websites. The search engine will penalize you for this.
- You can test the description to help you buy conversions. Too much content can cause harm.
Using the manufacturer’s product description
To get filter by search engine, just steal manufacturer’s description. This prohibits sites from entering the search engine results.
The problem is that these descriptions are distributed to many online stores. Most of them remain in their original form. All of this leads to many webpages with non-exclusive content and Google filters such pages. To make this mistake even worse, the description of this manufacturer is not usually written in sales form.
The rules are: Always create unique content. Due to duplication of content, the ranking of your website will never improve.
Creating creative content for thousands of products or a wide range of products can be a daunting task. It is recommended that you add the NO INDEX meta tag to product pages that do not have unique content.
If you have thousands of product pages, unavailable products, or products that are going to be out of stock in a few days, you should exclude them from search engines. The important thing here is that you do not want thousands of pages without unique content and you do not want to have very few pages. This is because it makes your site look like it automatically generated thousands of simple web pages to get SEO traffic. This is exactly what you do not want it to be.
Maintaining Ecommerce Website SEO reputation is better than being influenced by non-optimized product pages or content strategies that look like spam.
Lack of product reviews
About 70% of buyers look for product reviews in online stores or forums before buying. In other words, if your site doesn’t have such comments and reviews, a large percentage of buyers will be lost. The review page is easier to reach the top of the search results than the sales page.
Amazon.com allows users to purchase products, as well as leave reviews on products. So they created an entire community of specific product lovers to share their experiences.
Here’s what’s great about your product reviews:
- They are creating unique content for your online store and it’s free! We have already discussed all the issues of how difficult it is to create unique content. Product reviews will solve this problem!
- Keep the product page “live” so you can get search engines more often. If you can update your website regularly, your overall Ecommerce Website SEO work will be better.
Not optimizing product pages based on search needs
When creating titles, banner pages, and product descriptions, you should consider the needs of people entering keywords in search engines. Otherwise, there may be situations that promote things that are not sought. This is a common mistake in a store with lots of merchandise.
For example, you might accidentally create a page with title tags optimized for the keyword phrase “flower scarf”, H1 title and image alt tag. However, it’s wise to optimize more specific keyword: “Chanel flower pattern scarf.”
If so, here are some tips to help you optimize your product pages more efficiently.
- Use the model number of the title tag and the H1 title.
- Use your brand name for the title tag and the H1 title.
- Don’t forget to fill in the image alt tag information!
- Don’t fill in keyword phrases in your page by repeating duplicate keywords.
- And don’t use iframes to hide content. Make sure your content is actually on the target product page.
Another issue with large online stores is the duplicate title tags. Stay unique and avoid the issue. It is the school foundation of SEO, but when it comes to online shopping, for some reason, many people have stopped following these simple rules.
Here’s what the title tag looks like when viewing the source code of a web page. This example comes from the Expetens.com.
When selling multiple items of the same brand or similar items of multiple brands, it is difficult to create a unique title tag. Inevitably, we repeat the same keyword everywhere. Because search engines are aware of this phenomenon, you should focus on writing your own keyword phrases.
Many online shoppers are looking for related keywords for a single keyword. The formula that tends to work well is the “with model” title tag recipe.
For example, the title tag should contain: Brand – Model – Item Type
A real example is “Honda Accord Sports Coupe” or “Burton Aftermath Snowboard 2013”.
An important reminder to finding the right keywords is to determine the language in which customers are talking about the products through surveys. When they save your product, your product will give you clues.
Missing “speaking” URL
What is a “speaking” URL? This is an example: http://www.readanybook.com/ebook/harry-potter-and-the-prisoner-of-azkaban-65”. Speaking URLs are also known as “keyword friendly URLs.”
You can see the name of the book on the website address. In terms of Ecommerce Website SEO, it’s important to create these URLs for all products. No more anonymous IDs! Create a specific search engine-specific configuration file with a unique URL.
There are only three reasons why you should use SEO-friendly URLs.
- Meaning: When a user clicks on a URL, it is easy to see the expectations of the customer or searcher. The number overflows with incredibly long URLs and garbled characters may make it look like spam.
- Keyword and anchor links: You can get the URL from another website and republish it. When keywords are used as anchor text, they appear in the anchor tag. Getting the keywords that point to your site in the anchor text is the number one factor in your search engine rankings.
- Relevance: Using relevant keywords in the URL has a big impact on the domain name. Google has begun to lower its priority, but you should include relevant keywords in your product page URL.
Pages to be printed, other files with different alignment elements, tags, etc. – any content that creates duplicates should not be indexed by the search engine and must be blocked in robots.txt. This is important because websites can be banned for duplicate pages (especially for large websites like many online shopping sites).
This content appears on many pages of the fashion online store.
Here are some tips for trimming duplicates:
- In some cases, use robots.txt to block areas where duplicate content is created, such as archives, tags, and category pages.
- Use the canonical tag to indicate the page you want to index. For example, if a new URL is generated due to a comment in the shopping cart (meaning there are multiple pages with the same content, not including pages with comments), the canonical tag will notify the search engine about which page is original and should be indexed.
- You can add the nofollow attribute to a link to a duplicate content area. However, we need to thoroughly investigate all the individual links that do not need to find any links.
Ecommerce Website SEO Golden Rule – Creating Priority
As you know, Google is a search engine that focuses on the user and user experience. First, you need to make your online store useful and rewarding for your customers. Google is very useful and valuable to your customers.
The longer people spend on your site, the fewer times they return to the search results page, the more likely they are to send it to the right place.
Finally, people who like and want to serve your website are more likely to link. As I said before, you can stack search results pages by link!
What other errors you come across during ecommerce website SEO? Please leave a comment below.