If you are intending to sell your products online and increase your ecommerce website sales, only then I would always suggest using a fully integrated shopping cart as you have the option of changing and adding products easily without fuss, the system will also work out what delivery charge is to be incurred on the item, this can be done through either weight, size or multiples. You will have full access to the merchant services and be in total control of your website. This is the more expensive option but one I think that is definitely worth it if you want to create high volume sales and allow you to fully focus on the task in hand.
Firstly you need a website that has e-commerce capabilities; this can be either a fully integrated shopping cart with automatic stock level and delivery calculations or just a website with simple buy it now buttons. This obviously depends on how much you are intending to sell and of course the budget you have for your website creation.
Once you have your e-commerce website you must remember that the work has only just started. The website now needs promoting to create ecommerce website sales just like if you were to open a shop in a town. There are several ways of doing this:
Regularly check out what your competitors are up to with regards to special offers and the products they are offering. By checking your competitors you can also compare prices to make sure that you are competitively priced at all times.
Also take the opportunity to see how your competitors are ranking within the search engines result compared to yourself. If you are ranking a lot lower then you could be missing out on traffic so it would be a good idea to consult an SEO company specializing in improving your positioning on the search engines.
Pay Per Click Campaign:
If you haven’t done this yet Pay Per Click is a great way to achieve new levels of traffic to your website and increase your ecommerce website sales quickly. The most important thing is that the traffic is well targeted because you get to choose the keywords which you feel best suit your website and its products.
The search engines that offer this service are currently Google and Bing. Your adverts will appear in the sponsored section of the search engine results page which can attract high volumes of traffic, all of which are users who specifically searched for your key terms.
You can easily cap the budget of how much you would like to spend by limiting your spend to daily. This way you will not exceed your budget and be in complete control. For many it could be a good idea to employ the services of an SEO company who will be able to take over the management of your Pay Per Click campaign and keep it at a manageable level cost wise.
Get Your Website Linked To a Price Comparison Website:
Price comparison websites achieve high levels of traffic from consumers looking to get the best prices available. The main price comparison websites are Ciao and Shopzilla. In a competitive marketplace it is a very good idea to link your website up to one of these, it will help you to achieve more click throughs especially if you are the lowest price for a certain product.
By doing this you can also see how your prices compare against your competitors and what you can do to make yourself more competitive.
Consult an SEO Expert:
Optimization Services are a great way to get your website ranked highly within the search engines. Most people will find your website by using engines such as Google, Bing, Ask, Yahoo etc… so you need to be visible to these people.
If you feel your website is underperforming and not achieving the levels of visitors it could be or not ranking highly enough within the search engines then consulting an SEO expert could just be the answer.
An SEO expert will review your website thoroughly and make recommendations on the following:
- On Page optimization – Keywords, page titles and page descriptions
- Links – How many inward links your website has
- Design – Is the design right for your market
From this they will be able to recommend a suitable campaign designed to help your website which will cover some of the following:
- Link building
- Social bookmarking
- Press releases
- Article releases
- Sitemap submission
- Website analytics
- Keyword research
- Social media marketing
- Competitor research
Consulting an SEO expert can dramatically increase traffic and ecommerce website sales so is well recommended, try and stay away from SEO companies who guarantee top of the search engines in no time as in SEO terms there are no guarantees just hard work.
Use Social Media:
Social media is a great way for you to connect to your customers and increase your ecommerce website sales. By using applications such as Twitter and Facebook you can drive your company message across to existing customers and potential new ones.
Get the word out by using social media websites, you can create a lot of attention by effectively blogging and letting others see what you’re up to and engaging them with your business.
Social media helps to spawn an idea out to thousands of people if used correctly. Setting up a Facebook business page and loading it with images and content not only attracts fans but it also gets indexed by Google so will rank within the search engines.
Twitter is great for micro blogs containing links to your website, this helps you to gain access to many people who are within your market place and also interested in your products.
Social media can also help you to understand what is new in your trade such as exciting new products and offers.
Paper advertising is always very effective and if you want to create local and national interest then advertising in magazines and newspapers with an advert and your website address works very well.
Television advertising is obviously very effective but also very expensive, depending on how niche your market is and how financially high you view it will tell you whether or not it is worth doing.
By following these simple tips you can increase the performance of your website and the sales of your products.
How to increase Ecommerce Website Sales?
Using buy it now buttons is a great cost effective option for selling products. You can easily add these buttons with a small basic knowledge of HTML coding. This option is ideal if you are selling small quantities but you will have to manually stock take and adding or removing products can be time consuming.
Any merchant service such as PayPal or Google Checkout will charge a fee as a percentage of your of your total sale value, this generally starts at 3.4% for sales under £1000 and lowers thereafter.
This should be factored in as an ongoing cost relevant to your website as this is very important that your website is visible to people when searching.
You should continually be updating and adding things to your website to keep it fresh and unique, just owning a website isn’t enough to start selling. It is hard work like owning a store in town but without the rent.
If you work hard at your website and employ SEO services you can easily increase your ecommerce website sales. If you are setting up an e-commerce website think about the above first and good luck!