How does Ecommerce Keyword Research differ from a blog or other website? What should you consider when searching for keywords on product pages, product categories, or ecommerce blogs?
When doing SEO for an e-commerce site, the main goal is to sell more, which is different from the goal of getting more traffic from “normal” sites.
You do not need traffic types to increase sales, but you need targeted traffic, and most importantly, the traffic you need to convert.
There are many ways to increase website traffic, but there are many reasons for this, but we’ve started with good ecommerce keyword research.
When you spend time on keyword research for online shopping sites (especially from the beginning), it’s time to get paid in the form of shipping and sales.
Why is keyword research important in online shopping sites?
So let’s look at what ecommerce keyword research is and why it’s important to the success of your online store.
What does ecommerce keyword research mean?
Ecommerce keyword research is a term used to describe the process by which keywords (queries) are used when people search for something on the Internet.
This is what you type in the Google search box, Bing, Yahoo, Facebook or other search engines or online media.
Why is ecommerce keyword research so important?
By knowing what people are looking for, you can use the terms that your search engine can provide the right content, and the reader can understand the content to provide.
Google, for example, is an answer to your question by displaying a high quality website in search results.
To increase your chances of ranking higher on Google, you need to provide Googlebot with the right signals when crawling your page content, one of which is based on keyword research.
A higher ranking is like more traffic. As you can see in the picture below, the website that appears above SERPS receives more than 60% of search engine traffic.
Before discussing in detail how to conduct keyword research in ecommerce stores, we provide examples to illustrate the importance of keyword research.
Suppose you sell “hair extensions” in your store and have different types of product pages.
How you name your categories and landing pages depends on your keyword research results.
Keyword research will tell you about people searching for “hair extensions” content, and you should adjust the title and description accordingly.
If you skip this step and specify categories or product names that are available for categories and products, or if you use internal names for your products, you may not.
Important keywords on an e-commerce site
Another key concept in ecommerce keyword research is how to distinguish general keywords and keywords from commercial intent.
Generic or key keywords are typically high-traffic, but do not need to be specific.
For example, searching for “handbags” is likely to be in the early stages of the buying cycle.
At this stage, the searcher wants to understand what is available and does not necessarily require a clear intent.
Long tail keywords, on the other hand, are more accurate. For example, the “Women’s Bag” query indicates that the searcher is looking for a women’s handbag, but it has not been commercialized yet.
The “female handbag” or “office handbag” for this question are very specific and clear commercial intentions.
Here are the reasons I just mentioned: When optimizing your product pages, you should consider your “intent” instead of increasing your search volume.
The goal is to sell more of your goals, so you need to have ready access to the customer for the next conversion, so this is the keyword you need to target.
How to find keywords for your e-commerce products and category pages
Let’s actually look at what keywords have commercial intent and are easy to find.
Step 1: Amazon
What comes into your mind when discussing e-commerce? The most likely is Amazon.
Amazon is the largest online ecommerce store that shows that many researchers want to buy stuff for people who are starting to search for Amazon (rather than Google or another search engine or platform).
So, if this is what people do, you should start your keyword research in your own way.
Let’s see how it is done.
Go to Amazon and enter keywords to describe the product.
Amazon recommends that you provide an overview of people searching for keywords immediately.
One can see the most popular categories and the most popular brands.
Select a category to see results and view the left sidebar.
You can find number one related to the category ‘handbag’. If your store sells ‘women’s handbags’, these are the best candidates for your product category page.
While the above content is useful for product category pages and website structure, what are the actual product pages?
https://www.amazon.com/bestsellers and go to that department – from the Amazon page as best seller.
Browse the bestseller list to find products that are similar (or identical) to the ones you sell.
Open the product page and take a closer look.
Product title and description
We record the title and keywords used in the description, ie ‘casual double zipper’, because we can use it later to find products related to the keywords of a specific long tail.
Expert Tip: Please note that the customer purchased the section on the product page. This will give you a good idea of how to set up cross-sell in your store.
Step 2: Use Google Search
Now that you have searched for a better understanding of the content of Amazon, now is the time to see the best way to get started with Google, where ecommerce keyword research is to visit Google.com.
As soon as you start typing, Google suggests how to complete your search query. At this stage, limit your search to 2-3 keywords (for example, “Women’s Handbags”).
Scroll to the bottom of the page and check the “Related searches” section.
What did you find in the screenshot above?
The term “office bag” is a term related to “female handbag office”. This is a great new keyword and we will use the Keyword Tool to analyze the details.
It is strongly recommended that you use this keyword and go back to Amazon and repeat the search.
By repeating this process, you can carefully review related queries until you search Google and find a list of all relevant keywords.
Step 3: Use your favourite keyword tools
Since Amazon has collected enough keywords, we have time to leverage the power of the Keyword Tool.
A good keyword tool can help you better understand the volume of searches for each keyword and decide how to optimize your product pages.
There are many tools available, but I would like to use SEMRush. Even if you do not have a subscription, follow these steps to get similar results using your favourite keyword research tool.
Sign in to SEMRUSH and select “SEO KEYWORD MAGIC” in the left menu (under Keyword Analysis).
You can now start searching by entering keywords found on Amazon and Google.
Our goal today is to find search volume for each keyword and other related keywords.
When you add a keyword, related keywords are grouped together (left). You can also use filters in the top bar to narrow your search.
This is useful if you want to find long tail keywords with a certain amount of searches.
When you search for your main keyword (‘handbag’), click on the ‘Actions’ filter after seeing the above content, you will see a long tail keyword combination.
More interesting is that Google analyzes the keywords raised, so you can find ‘ladies’ bags’ rather than ‘women’s handbags’ than more search keywords.
Generally, long tail keywords are easier to find 4-5 words than short tail long keywords.
You can scroll down the list to find more keywords for your product page.
If you add a used model number (with an example of Amazon title) with this keyword and brand name, you will end up perfect for your product page title optimization.
Step 4: Use Google Keyword Tool
Not all people subscribe to the Keyword Tool. Good tools are not free to keep people away.
If you want to be successful in e-commerce, you actually need e-commerce. In addition to ecommerce keyword research, you can use it to monitor competitors and improve search engine optimization and content.
Nonetheless, there are still free options, which are different except for the Google Keyword Tool.
What you need to know about the Google Keyword Tool is free, but if you do not have any campaigns running, you’ll see a range of search volume, not exact estimates.
The content of the campaign with no activity.
Same as searching for active campaigns.
Therefore, to get the most out of the Google Keyword Tool, it’s best to set up an AdWords campaign before doing keyword research (even if it costs a few dollars a day).
When you use the Google Keyword Tool, you’re looking for the same content as before on the category page (the ad group tips tab is a good fit for this purpose) and long-tagged keywords with commercial intent.
Tip: You can use the keyword filter on the left menu to refine your search based on competition and search once a month.
Step 5: Steal your competitor keywords
Another way to find the right keywords for your niche market is to steal your competitors’ keywords.
With the right tools, the following simple process is possible:
Step 1 -> Search for your target keyword, “ladies bag” on Google.
Step 2 -> Find a website that sells the same product as your product. Do not use large Web sites (such as Amazon) and focus on Web sites (both size and products) that are similar to e-commerce stores.
Step 3 -> Import the domain or specific product page, go to SEMRush and select URL from Domain Analysis -> Organic Search.
This is very useful for the process because you can see keywords for your competitor’s page rank.
To increase the likelihood of ranking the same keyword, you need to find a way to naturally mention these keywords in the body of your web page.
Step 6: Look at Wikipedia.
You can use Wikipedia as the last step in the keyword research process.
Wikipedia provides detailed articles on almost every topic you think, and the benefit of articles is that they organize information in a structured way.
Use Wikipedia articles to find relevant keywords for your term (useful for writing actual titles for your homepage, product category, and product page later).
As you can see in the screenshot above, Wikipedia recommended handbag categories are similar to those found in Google, Amazon, and Google Keyword Tool.
In addition to keyword research for online stores, research on ecommerce blogs is needed.
Each online business requires a blog, and an e-commerce store is a blog.
Create an internal link to your product page
Use good content in social media campaigns
Encourage links to other websites and increase domain authority.
It’s a great way to update your website with new content.
It’s a great way to communicate with customers.
Expert Tip: If you do not already have a blog, the WordPress Blog Getting Started Guide will start all the information you need for your ecommerce business.
You can now find the right keywords for your blog posts when looking for long tail keywords on your product and category pages.
To simplify the process, use the keyword magic filter in SEMRush and do the following:
- Include keywords like “how” – people like to read articles about how to do things.
- Exclude keywords such as ‘make’. Exclude from the keyword unless you can show how to create the package.
- Set the number of keywords between 6 and 8. Go to this range because we actually need to see long tail keywords.
As you can see below, there are many good blog post candidates such as “how to organize handbags”.
Ecommerce keyword research is slightly different from general keyword research.
The main goals when conducting e-commerce keyword research are:
- Understand the actual keywords customers use to search for a specific product.
- Distinguish between key keywords, long tail keywords, and business intent keywords.
- Please check the search volume for this keyword.
- Find relevant keywords and terms that you can use in your ecommerce blog.
- Learn as much as you can about your niche market. In the process, you will be visiting competitors’ websites, so you should pay attention to other things, such as the total number of products, website features, marketing techniques you use, etc., without looking at keywords.
Once you’ve completed this step and have a clear understanding of the keywords associated with your product, you can proceed to the next step.
This includes optimizing your store structure, optimizing your product title and category pages, and getting started with conversion optimization.