If you own an e-commerce website, the ecommerce product pages are your company’s true asset. It either does not turn visitors into customers or convert visitors. Everyone knows that a successful product page is very critical to the success of an e-commerce site.
I have been working on a website that sells CCTV camera to corporates and home owners, and my experience says optimizing product page is the ultimate key to success.
Every visitor to a product page spends a lot of money and time. Ecommerce product pages should not waste their efforts. It is up to developers to build a user experience that provides visitors with everything they need to become a customer.
So what is the definition of a powerful product page UX? Simplicity: Provide information, confidence, and motivation that visitors need to become customers. These definitions vary by site and industry, so you should test and find the right combination for your ecommerce business.
To help get you started, here are 7 tips of how to get more information on product pages, including examples from your favorite ecommerce product pages, and a deeper understanding of how it works.
Note: The content that applies to this site may not apply to your site. You can test the features and functionalities against existing pages to determine which features are right fit for your business.
Tips for Successful Ecommerce Product Pages
Tip 1: Cut the chaos
Companies confuse ecommerce product pages with complex text and boring features, because the page elements that drive sales are unclear or the site owners cannot agree on what is important. On this page you can fight for simplicity. Of course, it’s common to use feedbacks, reviews, and other features, but you should not confuse calls to actions that drive sales.
Tip 2: Request action
At this stage, chaos can be killed. Make the “add to cart” and “continue checkout” buttons consistent and clear. These calls to actions (CTAs) should also be buttons. Online shoppers are used to finding buttons. Text links and non-standard UIs are confusing.
Tip 3: Accident Rate
Product pages should respond quickly. Delayed pages eliminate confidences and increase wait. Both are the same. Discard heavily designed pages for faster loading and faster response.
Tip 4: Great product photos
Product photos, especially for gadgets, clothing, jewelry and household goods, are essential to building customers’ confidence and giving you complete control over what you actually buy. Invest in good photos early and make sure you can highlight and access multiple views and product images in the UI.
Tip 5: Simplistic copying and conviction
If you do not have a copy on the product page, you cannot go too far. So let’s make copies of every page a priority and work hard to help your prospects. Bets on premium product page copies are price, shipping details and information, inventory quantity, size / color, size chart, and more. Please check the basics. Keep the copy simple and highlight the benefits. Bullets enable visitors to read quickly. Use bullets and pointers as much as you can. And yes, keep the paragraphs short, not more than 3-4 lines in each paragraph.
Tip 6: Build customer trust
Reduce the anxiety and increase the confidence by delivering product quality, size, return policy, and customer support commitments so your visitors can shop comfortably. Provide product reviews and recommendations from other customers purchased the product and mark useful comments at the top. By adding a social thread to the user experience, visitors can see that many people have already trusted the product.
Tip 7: Alternatives
Provide the customers with alternatives if the actual product is not available. Providing related items is easy to find so that more visitors can complete your purchase without having to completely close your channel.
Put it together.
Ecommerce product pages can create or destroy websites. UX experts can create an experience that turns as many visitors as possible into customers. By experimenting and testing these seven technologies, you can identify key conversion builders on the product pages of your website. Do you have more exciting information or websites with good product pages? Please let us know through your feedback. If you’ve tested this tip on your own website, come back and let me know how it works. We expect conversions to increase based on customer satisfaction.